China’s Speed Changes Everything
Are German manufacturers really losing to Chinese technology, or just to Chinese speed? On this episode of Beyond Cost, host Jakob Etzel talks with Prof. Dr. Martin Koers, former VDA president, about the one field where Germany still leads (combustion engineering) and the three where China has pulled ahead: EVs, software-defined vehicles, and autonomous driving. Koers shares what he learned after moving to Shenzhen to teach, from 9-9-6 work culture to five-year plans that set direction while a ruthless domestic market decides who survives.
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