The Podcast on Cost, Innovation & Industrial Change
Real conversations on cost leadership, technology shifts, and industrial strategy.
NEW EPISODE #8
No Risk Is the True Risk
Europe's answer to every risk: find someone to blame, add a regulation, slow down. But what if that's the real risk? In this episode, Jakob Etzel talks with Prof. Dr.-Ing. Achim Kampker, Chair of Production Engineering of E-Mobility at RWTH Aachen, about Europe's battery production deficit, regulatory overload, and why the fastest always beats the biggest. His argument is blunt: waiting for perfect conditions is the fastest path to irrelevance, from scrap rates as the most underestimated cost factor, to AI on the factory floor, to the wrong question being asked about autonomous driving.

Hydrogen vs Electric? Europe’s Real Problem Is Hesitation in a Race for Innovation

20 Years of Building Cost Software: A Founder’s Journey From Factory Floor to Boardroom
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