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Building a Culture of Feedback: How We Thrive on Open Communication at Tset

Explore how Tset's feedback-driven culture empowers team members through open communication, structured channels, and company principles.

At Tset, feedback is part of our organizational DNA. From our earliest days, our founders established a culture built on honesty and open communication. This foundation has evolved into a feedback system that empowers every team member to contribute to our collective growth.

The Pillars of Our Feedback Culture

Our approach to feedback is guided by three fundamental principles that form the cornerstone of our communication culture. These principles are not just guidelines - they are essential practices that enable meaningful dialogue and foster continuous improvement.

"First, understand the why."

Before providing feedback, we take time to comprehend the context and motivations. This ensures feedback is purposeful and constructive, which in turn promotes genuine improvement rather than pure criticism.

"There is a fine line between being direct and being disrespectful. Be sure to be on the right side." 

This delicate balance allows us to maintain honest and straightforward communication while ensuring our interactions remain professional and considerate.

"Call things by their name." 

This principle of clarity and directness helps us tackle challenges head-on while fostering a positive and productive atmosphere through a solution-oriented approach.

Structured Channels for Open Dialog

We have established multiple channels to ensure feedback flows freely throughout the organization:

Ongoing Q&A Communication

Our permanent Q&A form serves as an always-open channel for team members to submit questions and concerns. These submissions are reviewed regularly, thereby ensuring that every voice has the opportunity to be heard and every question receives a thoughtful response.

Team Retros

Multiple teams, including engineering, product, marketing, and inside sales, meet for regular retrospectives. These structured sessions provide dedicated time for reflection on processes, achievements, and areas for improvement, which in turn allows teams to share feedback and evolve their practices continuously.

Personal Performance Reviews

At Tset, our commitment to open feedback starts on day one. During onboarding, employees set and review their 1-month and 3-month goals, reflecting our performance-driven culture. This practice evolves into bi-annual reviews where employees and their managers exchange feedback, thus enabling meaningful discussions about achievements, personal goals, and career growth opportunities.

A diverse group of people attentively listening during a company presentation.

Why Building an Open-Feedback Culture Matters

Our commitment to open communication has created a transformative impact across Tset.  What have we discovered? Through the consistent practice of open dialogue, our teams have developed a deeper connection to our mission, which in turn accelerates decision-making and builds confidence in organizational principles. When challenging projects arise, our teams naturally collaborate to find innovative solutions, knowing their ideas will be heard and valued. 

The results speak for themselves:

  • Aligned Culture: Team members share a clear understanding of our mission and values
  • Empowered Decision-Making: Clear principles guide our choices and actions
  • Enhanced Collaboration: Open dialogue fosters innovation and creative problem-solving
  • Continuous Improvement: Regular feedback drives ongoing growth and development

Conclusion

Creating a culture of open feedback is not just about implementing processes—it is about fostering an environment where every voice matters and continuous improvement becomes second nature. While building such a culture requires dedication and clear principles, the impact on both individual growth and organizational success makes it a worthwhile journey. 

Author

Valerie Baar-Baarenfels
Head of People

19.12.2024

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